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The Mobile Shop
'Tis the season to treat yourself!
Find amazing value on the hottest phones, plans, and tons of PC Optimum points.

Find deals and points on the hottest phones, starting from $0 down

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Get more data and save with plans from the leading carriers

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BYOP

Virgin Mobile logo

4G

Virgin Plus Limited 4G 20GB

$29.00/mo

20 GB Included data

  • 20GB included data

  • 4G network speeds up to 150Mbps

  • Unlimited nationwide calling

  • Unlimited Canada to USA Calling

  • Unlimited Canada and USA picture and video messaging

  • Unlimited International text messaging

  • Call display, call waiting, 3-way calling

  • 1000 Bonus International Long Distance Minutes from Canada to select countries (Bangladesh, China, Hong Kong, India, Mexico and United Kingdom

  • Or, as an alternative, choose 200 Bonus international long distance minutes from Canada to select countries (Argentina, Australia, Bangladesh, Brazil, China, Colombia, Costa Rica, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Nigeria, Pakistan, Peru, Philippines, Poland, Singapore, South Korea, Sri Lanka, Taiwan and United Kingdom)

BYOP

Fido logo

4G

20GB, Talk & Text, BYOP

$54.00/mo

$29.00/mo

Price after $10/month Autopay discount, $15 ongoing discount

20 GB Included data

  • Unlimited Canada-wide and international text, picture and video messages sent from Canada

  • 20GB of included data

  • Up to 150Mbps on 4G network

  • Unlimited international messages (text, picture and video)

  • Call Display

  • Name Display

  • Mini Voicemail

  • Circle Calling

  • Call waiting

  • Conference Calling

  • 2,500 minutes of call forwarding

  • Group calling

  • FIDO ROAM

BYOP

Virgin Mobile logo

4G

Virgin Plus - Limited 4G 60GB

$34.00/mo

60 GB Included data

  • 60GB included data

  • 4G network speeds up to 150Mbps

  • Unlimited nationwide calling

  • Includes Unlimited Canada to USA Calling

  • Unlimited Canada and USA picture and video messaging

  • Unlimited International text messaging

  • Call display, call waiting, 3-way calling

  • 1000 Bonus International Long Distance Minutes from Canada to select countries (Bangladesh, China, Hong Kong, India, Mexico and United Kingdom)

  • Or, as an alternative, choose 200 Bonus international long distance minutes from Canada to select countries (Argentina, Australia, Bangladesh, Brazil, China, Colombia, Costa Rica, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Nigeria, Pakistan, Peru, Philippines, Poland, Singapore, South Korea, Sri Lanka, Taiwan and United Kingdom)

  • Add a line for $34 ($5 off per month)

Fido logo

4G

Fido: 60GB 4G Bring Your Own Device Plan with Canada wide talk & text

$44.00/mo

$34.00/mo

Pricing after $10/mo Autopay discounts

60 GB Included data

  • Unlimited Canada-wide calling

  • Unlimited calling to the United States

  • Unlimited international text, picture and video messages sent from Canada

  • 60GB included data

  • Up to 150Mbps 4G Network

  • Fido Roam

  • Call Display

  • Name display

  • Mini Voicemail

  • Circle Calling

  • Call Waiting

  • Conference Calling

  • Extended Coverage

  • 2,500 minutes of call forwarding

  • Group calling

BYOP

Bell logo

5G

Unlimited Share 100GB (Extra)

$50.00/mo

$40.00/mo

$10 Autopay discount included

100 GB Included data

  • 100 GB of unshareable data at 5G+ speeds & unlimited data at up to 512 Kbps thereafter

  • Standard definition video streaming

  • Unlimited calling and messaging in Canada (text, pictures and video)

  • Unlimited international text messaging

  • Call display, Message centre, call waiting, conference calling

Fido logo

4G

60 GB, talk and text - Plus

$54.00/mo

$44.00/mo

After $10 Autopayment discount

60 GB Included data

  • Unlimited Canada-wide and international text, picture and video messages sent from Canada

  • 60GB of included data

  • Up to 150Mbps, access to 4G LTE network

  • Unlimited text, picture and video messaging in Canada

  • Unlimited International messages (text, picture and video)

  • Call Display

  • Name display

  • Mini voicemail

  • Circle calling

  • Call waiting

  • Conference Calling

  • 2,500 minutes of call forwarding

  • Call waiting

  • Group calling

  • Fido Roam

Virgin Mobile logo

4G

Virgin Plus SweetPay 4G 60GB Canada to US data, talk and text plan

$44.00/mo

60 GB Included data

  • 60GB included data

  • 4G network speeds up to 150Mbps

  • Unlimited nationwide calling

  • Canada to USA Long Distance Calling

  • Unlimited Canada and USA picture and video messaging

  • Unlimited International text messaging

  • Call display, call waiting, 3-way calling

  • 1000 Bonus International Long Distance Minutes from Canada to select countries (Bangladesh, China, Hong Kong, India, Mexico and United Kingdom)

  • Or, choose 200 Bonus international long distance minutes from Canada to select countries (Argentina, Australia, Bangladesh, Brazil, China, Colombia, Costa Rica, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Nigeria, Pakistan, Peru, Philippines, Poland, Singapore, South Korea, Sri Lanka, Taiwan and United Kingdom)

Bell logo

5G

Smartpay Unlimited Share (Extra US) 100GB

$90.00/mo

$55.00/mo

Includes a $10/mo Autopay discount, $25 ongoing bill credit

100 GB Included data

  • 5G network access

  • 5G+ Speeds up to 250Mbps for 100GB, speeds reduced to 512Kbps thereafter

  • SD video streaming

  • Unlimited Canada-wide calling & messaging (texts, photos and videos)

  • Calls to and from the United States (Including US Roaming)

  • Unlimited International text messaging

  • Call Display, call waiting, conference calling, message Centre

Rogers logo

5G

5G infinite Essential

$85.00/mo

$70.00/mo

$10 Autopay Discount, $5 ongoing discount

100 GB Included data

  • Access to Rogers 5G network,

  • 100GB of shareable data at speeds up to 1Gbps, data at reduced speeds thereafter

  • Unlimited Canada-wide talk and text

  • Unlimited International messaging (text, photos and videos)

  • Roam Like Home

  • Call Display

  • Name Display

  • 2,500 minutes of Call Forwarding

  • Call Waiting

  • Enhanced Voicemail

  • Group Calling

  • Add an additional line for $60/mo. (Includes AAL discount of $15)

Find even more value this Boxing Week

Find us at your favourite grocery stores.
Atlantic Superstore logo
Dominion logo
Fortinos logo
Loblaws logo
Real Canadian Superstore logo
T&T logo
Zehrs logo
Your Independent Grocer
Legal Details

Limited time offer. Subject to credit approval. Bonus PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice. The Mobile Shop™ is a division of Loblaws Inc.

*You could earn up to 650,000 PC Optimum™ points by trading in a mobile phone at participating The Mobile Shop® locations and purchasing a new device or upgrade with an activation on select monthly plans. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations.

**Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

***Offer valid until January 2, 2025. Buy a phone case from one of the following brands: Blu Element, Gear4, Otterbox, iDeal of Sweden, Spectrum and receive 50% off the regular price of a screen protector from PureGear, HyperGear or Blu Element before taxes in-store at any participating The Mobile Shop™ location. Offer not available on Dropship or Endless Aisle. Product availability may vary by store. Not valid on prior purchases. Not redeemable for cash. Subject to change without notice. The Mobile Shop™ is a division of Loblaws Inc. ®/™ Trademarks of Loblaws Inc. All other trademarks are properties of their respective owners.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9

You can also fill out a form on the Contact Us page.