The Mobile Shop: Where PC Optimum members shop mobile
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Where PC OptimumTM members shop mobile
Expert advice
Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.
Earn and redeem
Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.
Exclusive perks
Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.
Contact us
Speak with a Mobilist®
We are available to take your call between 10am – 9pm EST, 7 days a week: 1 (888) 811-1203.
Visit us at The Mobile ShopTM
Visit us in-store and let a Mobilist® help you find what you're looking for.
Find us at your favourite grocery stores.


1Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Rogers Ultimate plan or Bell Ultra Plan in addition to up to 1,050,000 bonus PC Optimum™ points, including the trade in value of an eligible iPhone 17 Pro Max device (1,000,000 PC Optimum Points) plus 50,000 PC Optimum points in the form of trade in bonuses. Subject to credit approval and all trade in program terms and conditions. By participating in the Program you agree to the Program Terms. Subject to change. Terms and conditions apply. Learn more at themobileshop.ca
The Mobile Shop™ is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9





