*Offer valid for a limited time. You could earn up to 1,030,000 bonus PC Optimum™ points, including the trade in value of an eligible iPhone 17 Pro Max device (980,000 PC Optimum Points) plus 50,000 PC Optimum points in the form of trade in bonuses. Trade in bonus offer is only valid when you activate iPhone 18 Pro or iPhone 18 Pro Max with a new 2-year activation or upgrade on select plans with select carriers (on primary or additional lines) at any participating The Mobile Shop location. Subject to credit approval and all carrier terms and conditions. PC Optimum™ points earned vary by trade-in device and plan selected. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. Minimum trade-in value must be $25 or more to qualify for the trade-in bonus. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints.

**Offer available to PC Optimum Members only. For a limited time. Device handling fee of $40 applies. Price shown excludes applicable taxes, with device return option. Device return option applies. After 24 months, return the device in good working condition or pay $216 to keep it. Subject to credit approval. A down payment may be required based on our evaluation of your credit. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9