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The Mobile Shop
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iPhone 16 Pro. Hello Apple Intelligence. Now Available. Apple Intelligence coming December 2024.iPhone 16 Pro. Hello Apple Intelligence. Now Available. Apple Intelligence coming December 2024.iPhone 16 Pro. Hello Apple Intelligence. Now Available. Apple Intelligence coming December 2024.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store.
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The Mobile Shop difference

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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

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Contact us

Live chat with a Mobilist
Our live Mobilist team us available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find us at your favourite grocery stores.
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Your Independent Grocer
Legal Details

*Offer valid until November 13, 2024. Earn up to 100,000 bonus PC Optimum™ points on iPhone 12 with a new 2-year activation or upgrade on select Rogers or Fido plans or Google Pixel 8 with a new 2-year activation or upgrade on select Bell plans at The Mobile Shop™. Subject to credit approval. PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

**Offer valid until November 13th, 2024. Get the Google Pixel 8 for $5/month with device financing on a new 2-year activation or upgrade on select Bell or Virgin Plus plans at The Mobile Shop™. Subject to credit approval. PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9

You can also fill out a form on the Contact Us page.